How C-stores Are Marketing to Seniors

All About Coffee C-Store
How C-stores Are Marketing to Seniors

Seniors are an exciting demographic for c-stores for a number of reasons:

  • Older adults represent smaller households that need less food in a single trip
  • They tend to have a shorter shopping list more appropriate to c-stores
  • Seniors are more likely to have the everyday aches and pains that come naturally with aging, which make home delivery more appealing
  • And seniors are the largest demographic of customers for many years to come

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The Growing Teen Market for Coffee

All About Coffee C-Store
The Growing Teen Market for Coffee The educational and extracurricular responsibilities shouldered by today’s teenagers are considerable; admission to a desirable college means participation in many different activities, from debate club to basketball to band. With so much on their plates, it’s no surprise that the market for coffee is exploding among teenagers.

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The C-Store And Customer Reviews

All About Coffee C-Store
The C-Store And Customer Reviews With fierce competition, c-store customers can be fickle—even a minor change can mean the difference in where the customer shops. And while a visit to the c-store might seem routine, 90 percent of customers read online reviews before visiting a business—c-stores included. Nearly as many consider the customer review as trustworthy as a personal recommendation. In this day of personal tech, apps such as Yelp and Google are accessible to nearly every potential customer; which is both a blessing and a curse—and a significant opportunity for c-stores.

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C-Stores And Mobile Payments

All About Coffee C-Store
C-Stores And Mobile Payments As a business with the goal of efficiency and speed for its customers, the c-store is perfectly positioned to take advantage of the current global shift toward mobile payments. Indeed, many have already done so, creating apps and mobile ordering modules that reduce wait time and increase loyalty. The trend in mobile payments—which shows no signs of abating—is a boon for the c-store looking to increase revenue among younger clientele.

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What Are The Critical Success Factors in the C-Store Visit?

All About Coffee C-Store
What Are The Critical Success Factors in the C-Store Visit? What are the “critical success factors” in the c-store visit—i.e. everything that has to go “just right” to make it a successful visit? While there are dozens of potential factors that customers care about—cleanliness, organization of shelves, food quality and convenience, friendliness of staff, the checkout experience, variety, background music, pricing, lighting—just to name a few… it’s helpful to get back to basics and ask which ones matter the most?

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C-Store Breakfast Trends

All About Coffee C-Store
C-Store Breakfast Trends C-stores, which are upgrading to healthier and more varied breakfast options (such as an egg-white breakfast sandwich), are continually presenting consumers with an attractive option to stave off the pangs of hunger while keeping folks on the go. Recent tallies of breakfast-related purchases at c-stores are worth a look for industry insiders—breakfast on-the-go is not expected to abate anytime soon.

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How All-Day Breakfast Is Changing The Way We Eat

All About Coffee C-Store
How All-Day Breakfast Is Changing The Way We Eat It’s no longer just a trend—all-day breakfast is here to stay. The National Restaurant Association’s 2016 Restaurant Industry Forecast reported that 72 percent of adults want restaurants to serve all-day breakfast. There’s even a new term celebrating this dining tribe:  Breakfastarians, which has been embraced by restaurants like IHOP and is filtering into advertising. Diners, c-stores and all manner of eateries are taking note, updating menus and adjusting purchase orders in an effort to meet customer demand. But what effect is this national movement having on the way we eat?

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C-Store Trend Alert: Mobile Ordering

C-Store
C-Store Trend Alert: Mobile Ordering Smartphones are changing everything—including the way people eat. Consumers are increasingly turning to their smartphones for food ordering—which allows users to skip the lines, and for food to be fresh, hot and ready. C-stores have a tremendous opportunity to make use of this digital connectivity and build a loyal clientele in the process. Convenience, after all, is at the heart the smartphone, and who better to capitalized on convenience than a c-store?

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How Breakfast Is Driving C-Stores Forward

All About Coffee C-Store
How Breakfast Is Driving C-Stores Forward

It’s not a myth that breakfast is the most important meal of the day. Scientific research has shown that eating breakfast regularly is an important factor in academic performance and positive behavioral habits, setting the tone for the day.

But making time for breakfast can be a challenge—often, the intention to start the day with a home-cooked meal proves unrealistic. So the hungry student considers other options—such as a quick stop at the local c-store to grab a bite on the go.

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C-Stores And Customer Loyalty Programs

All About Coffee C-Store
C-Stores And Customer Loyalty Programs

What kind of customer is the hardest to acquire? The answer might surprise you—it’s not tied to gender, race or even income level. The most elusive customer is a new customer.

Investment in customer retention is generally far more profitable than that required to add new customers. C-stores, in a highly competitive industry with considerable foot traffic—should consider existing customer satisfaction to be paramount—above new customer acquisition.

One of the best ways a company can engage and reward its customer base is through a loyalty program.

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