The Key Factors of Brewing

There are many common mistakes when it comes to brewing coffee, so we've compiled some helpful tips to ensure you always brew your best cup!


Begin by rinsing the brew funnel and coffee pot. This process will help ensure no residual coffee oils are passed along to future cups of coffee.


Fresh roasted coffee is essential in making a superb cup of coffee. Be sure to purchase your coffee in correct amounts – you don’t want the coffee to sit unused for a prolonged period of time.


The water you use is VERY important to the quality of your coffee. Always use clean, cold water (filtered or bottled water is preferred) and never use distilled or softened water.


Coffee brewers should maintain a water temperature between 195 – 205 degrees F for optimal extraction. Colder water will result in flat, under-extracted coffee – while water that is too hot will also cause a loss of quality in the flavor profile of the coffee.


The size of the grind is very important in determining the taste of your coffee. Be sure to match the grind of coffee to the type of coffee maker being used. If your coffee tastes bitter, it may be over-extracted, or ground too fine. If your coffee tastes flat, it may be under-extracted – meaning that your grind is too coarse.

Brewing Time

The amount of time the water is in contact with the coffee grounds in another important factor affecting the taste of your coffee. In a drop system, the contact time should be approximately 5 minutes. If you are making your coffee using a plunger pot or French press, the contact time should be 2 - 4 minutes.


Always serve brewed coffee immediately. Never leave a coffee pot on the warmer over 20 minutes. If the brewed coffee won’t be used before that time, be sure to transfer it to an insulated container, such as an airpot - which keeps the coffee hot and fresh for up to two hours.